IPC Media Case Study

About the company;

 They produce over 85 media brands,

-       With the print brands alone reaching nearly two thirds of UK Women,

-       44% UK Men

-       Almost 27 million UK adults

-       Online brands reach 20 million users every month.

‘IPC diverse print and digital photography offers something for everyone’

-       With there focus being on three core audiences;

-       Men mass market, Women uptown market.

Men’s portfolio – Country life, Horse & Hound, Rugby World, Decanter, Nuts, Mousebreaker and NME

Women’s Mass Market Division – Look, Now, Chat

& Entertainment brands – What’s on TV, TVTimes, TV & Satellite Week

Uptown Women’s division – Marie Claire, InStyle, Women & Home, Essentials, ideal home, Livingetc, housetohome

“IPC Media groups its current titles under five magazine divisions: Connect (women's weeklies such as Now Magazine and Look), Inspire (leisure and specialist), Ignite! (Men’s lifestyle and entertainment), SouthBank (women's lifestyle and home interest), and TX (portfolio of television titles). In addition there are: Ideal Home; and Marketforce, the UK's leading magazine distribution business. Digitally they have WOTV[12] and goodtoknow.[13]”

History;

‘International Publishing Corporation Ltd was formed in 1963 following the merger of the UK's three leading magazine publishers – George Newnes, Odhams Press and Fleetway Publications – who came together with the Mirror Group to form the International Publishing Corporation (IPC)’

“All of the existing companies would continue to exist, but as IPC subsidiaries.[4][5]

IPC then set up a management development department in 1965, to rationalize its holdings, so that its various subsidiaries would no longer be in competition with each other for the same markets. This led to a reorganization of the Group, in 1968, into six divisions:

▪   IPC Newspapers (including The People and The Daily Herald from Odhams, as well as the Daily Mirror and Sunday Pictorial).

▪   IPC Magazines, publishing the consumer magazines and comics.

▪   IPC Trade and Technical, publishing the specialist magazines (later known as IPC Business Press Ltd).

▪   IPC Books, handling all book publishing (headed by Paul Hamlyn, whose own company had been acquired by IPC).

▪   IPC Printing, handling all non-newspaper printing operations (headed by Arnold Quick, whose own company had also been acquired by IPC).

IPC New Products, a launching pad for products which used new technology (headed by Alistair McIntosh).”

Why Might IPC be an appropriate publisher?

IPC has a lot of experience with not only different target audiences but also with different types of genre, when it comes to magazines, also there set audiences that they aim for are the most popular when it comes to buying magazines. With a wide range of variety in magazine publishing they would be a likely target for the appropriate publisher.

However when it comes to music magazines there main ones are, Kerrang and NME, which fall under the genre category as heavy metal, rock, alternative and music surrounding that genre.

IPC would be more likely to perhaps publicize a heavy metal music magazine then a dance magazine for example.

Alternative publishers

Bauer

-       Another mainstream publishing company, who also have a lot of magazine companies that they publicize,

-       They also work with a lot of localized radio stations and also more well known popular radio stations,

-       Along with a selection of music magazines, of a wider range, like again Kerrang ( an radio) , FHM, and more.

-       They work with sections of media as well as magazines, TV and Online.

They would be a more likely choice of publishing because of the wider range of not only music magazines but of all magazines,

You could focus your magazine on perhaps more then one type of genre in music, which would make an appropriate magazine, one they would be more likely to publicize.

We we're asked to go around college, and think about what sort of pictures we could use for a college magazine. We we're asked to think of different angles, lines, divides and perspectives.
Aswell as adding in students, and generally thinking of what sort of thing would look good in the magazine.

These are the originals, before i edited them, to show the difference between the two...

 This was taken looking into Courtyard, I wanted to get a different style of capturing 'everyday' things around college, but I wasn't sure about the reflections, and whether they would look bad or not so i played around with different effects, and curves to make it a little more clearer. I tried also making the reflection of the lens of my camera clearer, by blocking the colour, but in the end it didn't come out clear enough so i deleted the layer.

 When we came back, we had to upload all of our pictures, and go through at least one, or a few and practice on Photoshop, editing and playing around with the images. Generally getting used to the tools of photoshop.

<-- Here I've manly played around with the contrasting, brightness and colour levels. Highlighting the green of the grass, and where the sun is shinning from, over the space by Studio Cafe, and Coffee house.

This was taken in reception, and like the one before I have played around with mainly brightness levels, and contrast, i wanted to show the shades inside, and the vibrant colour outside.

Getting To Know InDesign

This was a task set to get us used to using InDesign, and getting familiar to the tools on the program. We initially started making shapes, and playing around with the colour schemes and effects, And learning how to place an image in the middle of text, and get the collums to carry on with the text. We learnt how to get text onto curves and the basics around InDesign.